"Claim and Verify Your Google My Business Listing"
If you haven't already, claim your GMB listing. This is a critical first step in local SEO. Once claimed, go through the verification process with Google, which typically involves receiving a postcard with a verification code.
Complete and Accurate Information
Your GMB profile should have comprehensive and up-to-date information. This includes:
Business Name:
Use the exact name of your dealership and service department.
Address:
Ensure your address is consistent with how it appears on your website and other online platforms.
Phone Number:
Provide a local phone number that connects customers directly to the service department.
Operating Hours:
Include accurate hours of operation, and update them for holidays or special events.
Business Category:
Choose categories that accurately describe your dealership's services, such as “Auto Repair Shop,” “Auto Parts Store,” or “Car Dealer.”
Optimize Business Description
Write a detailed and keyword-rich description of your dealership's services. Highlight specializations, such as specific types of repairs or brands serviced.
Photos and Videos
Upload high-quality images and videos of your dealership, including the service department, staff at work, and any special equipment or facilities. Regular updates can keep your listing fresh and engaging.
Encourage and Respond to Reviews
Actively encourage satisfied customers to leave reviews. Respond to all reviews, both positive and negative, in a professional and helpful manner. This shows potential customers that you value feedback and customer service.
Utilize Posts and Updates
Google My Business allows you to post updates, offers, and events. Use this feature to share information about service specials, new part arrivals, or maintenance tips.
Manage Other Local Directories
Ensure your service department is listed on other local directories and platforms like Yelp, Bing Places, and local automotive service directories. Consistency across these platforms is key, so make sure your information matches that on your GMB profile.
Monitor and Update Regularly
Local SEO is not a “set it and forget it” task. Regularly check your listings for accuracy, update your operating hours as needed, and keep an eye on reviews and customer queries.
Local Keywords
In your listings and on your website, use keywords that include your location to help local customers find you more easily.
Link to Your Website
Ensure your GMB listing and other directory listings link back to the appropriate page on your website, such as the service department or contact page.